Privacy Policy

Amperio Privacy Policy

Last Updated: 20th July 2026

Welcome to Amperio! We're thrilled to have you here. Your privacy is incredibly important to us, and this policy is designed to explain, in a clear and friendly way, how we collect, use, and protect your personal information when you "Ride the current" with us. We are committed to safeguarding your data in compliance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are (The Data Controller)

When we say 'we', 'us', or 'Amperio', we're talking about the company that is responsible for your data. For legal purposes, the 'data controller' is:

Amperio (trading name of Lost Heaven Ltd)
Registered office: 124-128 City Road, London, EC1V 2NX
Company number: 17295650
If you have any questions about this policy or how we handle your data, please get in touch with us at hello@amperio.co.uk.

2. Lawful Basis for Processing Your Data

We only collect and process your data when we have a legitimate legal reason to do so. These reasons are:

  • Consent: You have given us clear consent to process your personal data for a specific purpose, such as signing up for our newsletter.
  • Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract. This includes processing your order and delivery details.
  • Legitimate Interest: The processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests. This includes things like fraud prevention and improving our services.

3. Your Rights Over Your Data

Under UK GDPR, you have powerful rights regarding your personal data. We are committed to upholding them. These include:

  • The right to be informed: You have the right to know how we are using your data, which is the purpose of this policy.
  • The right of access: You can ask us for a copy of the data we hold about you.
  • The right to rectification: You can ask us to correct any information you believe is inaccurate.
  • The right to erasure (the 'right to be forgotten'): You can ask us to delete your personal data in certain circumstances.
  • The right to restrict processing: You can ask us to temporarily halt processing your data.
  • The right to data portability: You can ask us to provide you with your data in a structured, commonly used, and machine-readable format so you can move it to another service.
  • The right to object: You have the right to object to us processing your data, for example, for direct marketing purposes.

To exercise any of these rights, please contact us at hello@amperio.co.uk.

4. Data Retention Periods

We won't hold onto your data forever. We only keep your personal information for as long as is necessary for the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements. For example, we are required by UK law to keep basic information about our customers (like contact, identity, financial, and transaction data) for six years after they cease being customers for tax purposes.

5. Cookies and How We Use Them

We use cookies to make your experience on our website better. Cookies are small text files that are placed on your device. We categorise them as:

  • Essential Cookies: These are necessary for the website to function, like keeping items in your shopping basket.
  • Analytics Cookies: These help us understand how visitors use our site, so we can improve it.
  • Marketing Cookies: These are used to show you relevant ads and promotions.

For more detailed information, please see our full Cookie Policy.

6. Sharing Your Data with Third Parties

We do not sell your personal data. However, we may share it with trusted third-party service providers to run our business, such as payment processors (e.g., Shopify Payments, PayPal), shipping carriers (e.g., DPD, Royal Mail), and marketing and analytics partners (e.g., Google Analytics). We have contracts in place to ensure they protect your data and respect your privacy.

7. International Data Transfers

Sometimes, we may need to transfer your personal data outside the UK. When we do, we ensure it receives a similar degree of protection by ensuring at least one of the following safeguards is implemented: the country has been deemed to provide an adequate level of protection by the UK, or we use specific contracts approved by the UK which give personal data the same protection it has in the UK (known as Standard Contractual Clauses).

8. Text Message (SMS) Marketing

If you provide your mobile phone number and opt in, we may send you text messages (SMS) about your orders, delivery updates, cart reminders, and marketing offers. Message frequency may vary, and message and data rates may apply. Consent to receive marketing text messages is never a condition of any purchase.

We use website cookies to help us recognise when you've added an item to your basket but not completed checkout, so that we can send you a reminder about your cart by email or, if you have opted in, by SMS.

We will not share your SMS opt-in or consent status with any third party for purposes unrelated to delivering that messaging service. We may only share your phone number and consent status with vendors who help us send text messages, such as our messaging platform provider and mobile network operators.

You can opt out of SMS marketing at any time by replying "STOP" to any message, or by contacting us at hello@amperio.co.uk.

9. How to Make a Complaint

We hope that we can resolve any query or concern you raise about our use of your information. Please contact us first. However, if you are not satisfied, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO).

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113